I love these pillows so much. Husband hated them with a burning passion, but he’s a weirdo that likes to sleep on super firm neck crinkling bricks of pillows (memory foam)… I, however, greatly appreciate the bouncy cloud like nature of these pillows and how they melt around my head and neck while still providing enough support to feel like I’m snoozing weightlessly in a cloud. I have hated our firm pillows for so long now and I was tired of using my squishmellow as a pillow, as it was losing all of its umph at this point and was resembling more of a pancake instead of a teddy bear… I’ve been using these pillows for a month now and they have lost ZERO density. They make it so difficult to get out of bed in the morning, and they bounce back to life almost immediately after lifting my head… I did fluff them on an air cycle (no heat) in the dryer for about 5 minutes each when I first opened them, but honestly they didn’t even really need it. Highly recommend these pillows. Love love love!